Digital Marketing Trends to Watch Out for in 2018
2017 was a monumental year for businesses waiting to get on the digital marketing news bandwagon.From online shopping to net banking to Artificial Intelligence, machine learning and chatbots, technology has smartly digitalized the manners that any organization attracts and engages audiences. With so many emerging technologies on the market, digital marketers are becoming well aware of that platform and technology to successfully leverage to get the most from the marketing endeavours.
In this progressively technology-driven industry, as we try to amplify our marketing strategies and change our match with an eye on the ever-changing electronic landscape, here is a look at what will rule this section in 2018. While this season is poised to become a truly landmark one for all digital initiatives, let’s learn about the biggest trends that are expected to be at the forefront of creating traction for brands:
Aren’t a lot of us already knowledgeable about the concept of voice search since Apple launched Siri for iPhone users? Well, that concept is now the future as electronic marketers and brands are nowadays utilizing it tremendously to facilitate the attempts of the audience in searching for anything online. Voice research in the upcoming year will transform the way communication and information is processed. The rise in voice searches will empower digital marketers in creating SEO optimized high-quality content for promoting their businesses.
Get the Traffic on Smartphones
It is likely a gross understatement to say that the days of PCs and notebooks have been long gone. Consumer marketing in 2018 must focus on millennials as a valuable audience. Unlike other generations of consumers, this lot has grown up with the web and smartphones. Quick purchase of goods and prompt customer support are frequently the sole determiners of new success in regards to engaging the millennial audience. The snapchatters and instagrammers of the world are obsessed with their phones and yearn for real experiences on the devices they are permanently connected to. Thus, companies are needed to focus on a millennial-first marketing strategy by maximizing the smart phone experience they offer. While mobile was a hit this year and it will continue growing, businesses optimizing their sites for mobile will have the ability to attract increased traffic, in addition to unlock greater earnings and engagement opportunities in 2018.
Live Videos to function as Content King
Live movies have been a rage in 2017 with everybody from manufacturers to individual users leveraging them to reach out to their target audiences and viewers.It’s not a surprise then that this trend is growing unusually as everyone would like to watch a live Facebook or Instagram movie rather than read a post or an online advertisement. This obviously indicates that dwell movie content is the near future. The real-time engagement that reside videos empower makes them essential for a new to realise their power and concentrate on this increasingly popular medium in 2018 to participate with their target market.
Leading social networking platforms such as Facebook and Instagram are judgment the electronic media marketing game already. Almost 800 million people use Instagram monthly. Thanks to the recently introduced option of Instagram stories, its prevalence has risen further giving Snapchat a solid run for its money.Facebook also has strengthened its advertising functionality, beating platforms such as Twitter. As a result, manufacturers are foreseeing better engagement on those platforms through social media influencers to connect with their prospects.Given the functionality such targeted advertisements deliver, it’s a great idea for brands and businesses to explore advertising on these platforms in 2018 as well.
Our mobile devices today have come to be extremely potent and all social networking programs are getting integrated with AR with fantastic felicity. For example, by tracking a user’s location, brands may activate sponsored AR content which could be accessed by them in that particular area and time. Given these advancements, 2018 will be the year of the 3As for AR, as this revolutionary technology becomes more acceptable, flexible, and affordable to mass advertising.